Introduction

In a previous life, I worked on the marketing side at a company that made a really cool product. But, we had problems with customers: they would complain about our products, even though they were high-quality and other companies liked them. We couldn’t figure out why this happened. Then one day, my boss came up with an idea: maybe some of our users were mice and others were people!

Have you ever noticed that when you see new products for sale, some people want the newest version, even if it’s worse than the old one?

Have you ever noticed that when you see new products for sale, some people want the newest version, even if it’s worse than the old one? You may have thought to yourself: “Why would anyone do that?”

It turns out, we all have mice in our heads. That is, our brains contain mechanisms that make us attracted to shiny things and easily distracted by them. These mechanisms can lead us to spend money on things that aren’t really better for us—like upgrading from an iPhone 6S Plus to an iPhone 7 Plus because it has a larger screen. Since companies know how this works on our brains (and they have mice too), they use marketing tactics like branding and packaging to trick us into buying their products over other brands’ similar ones.

This is because some people are mice.

You can tell if someone is a mouse by watching how they react to marketing tactics. A mouse loves shiny things, and will be distracted by them. A mouse is easily bored, and so may not pay attention to your message. If you’re trying to sell something that’s new, mice won’t notice it because they don’t care about the old version of what you’re selling—they want something new, even if the new thing is worse than the old one! Mice also tend to buy things again if a newer version comes out.

You can tell when someone isn’t a mouse because they aren’t distracted by shiny objects or bored with their current product/service/hobby/etc., but instead have their eyes on long-term goals—a career path or a dream vacation, for example—and think more carefully about how each purchase contributes toward those goals instead of just buying whatever catches their eye at that moment in time

People who run companies understand about mice and want to use this to increase profits.

Companies want to sell products to people and mice. They also want to sell products that will make both groups happy, even if the product is made for one group and not for the other.

These are two different ways of thinking about marketing, but they have the same goal: selling more stuff. If you’re a company trying to increase your profits by making sales, then you should know how people react differently than mice when they see or hear your marketing materials (or anything else).

Mice are easily distracted by shiny things and get bored easily. They like new versions of something no matter how good it is.

Mice are easily distracted by shiny things and get bored easily. They like new versions of something no matter how good it is.

Mice are also more likely to do things that they think will help them achieve a goal, even if those actions aren’t ideal or don’t make sense logically.

For example, mice are more likely to eat food if it’s on their list than if it isn’t on the list (even if they’re full). Mice like lists because they provide structure for their lives and give them some sense of order in an otherwise chaotic world.

People are more logical and they like things that work well. People tend to like earlier versions of things rather than later ones, except if the later ones have special features that make life easier.

People are more logical and they like things that work well. People tend to like earlier versions of things rather than later ones, except if the later ones have special features that make life easier.

People don’t care about what other people think.

People are more interested in their own opinions than other people’s opinions. They don’t like to be told what to do or how to feel, even if it’s by someone they trust (and even if it’s true).

Mice tend to buy the old thing again if a new version comes out, but then feel dissatisfied with their decision later (because they like the idea of a new version). They usually end up buying the latest version soon enough.

Mice tend to buy the old thing again if a new version comes out, but then feel dissatisfied with their decision later (because they like the idea of a new version). They usually end up buying the latest version soon enough.

On the other hand, people try out something new and might not be satisfied. But if they like it and think it’s better than their current situation, they’ll stick with it until something better comes along.

Mice don’t buy many things until they become “must-have” items, at which point they will buy all of them as fast as possible (e.g., smart phones and computers).

Mice are easily distracted by shiny things. They like new versions of something no matter how good the old version is, because they’re bored and easily bored. Mice like things that are new and different from other things, even if those other things were great.

If you want to attract mice with your marketing tactics, then make sure you’ve got a bunch of new stuff for them to see every few months. You also want to make sure each piece of new marketing material is completely different than any other piece of marketing material you’ve ever made before—as long as it doesn’t hurt sales or cost too much money!

Mice want what other mice want and that makes them easy to market to (they care more about social status than other things). They also need lots of new stuff frequently to keep their interest.

Mice are easily distracted by shiny things. They like new versions of things, they like to buy things that other mice like, and they like to buy things that other mice think are cool. They also need lots of new stuff frequently to keep their interest.

In contrast, people don’t care about social status as much as mice do (or maybe even at all). People will buy the same thing over and over again because they get a lot more value out of it than just the social status associated with having it. But if you do find something that appeals to someone’s desire for social status, then you can market them very effectively by pointing out how much everyone else has already purchased your product!

People don’t care about what other mice want or think; they only care about what works.

Now, if you’re a person, you may be thinking that this is a silly question. Of course people care about what other people think! But it’s not really true. People really only care about what works and not at all about social status. And they are not easily distracted by shiny things. For example:

If a new version of your favorite old thing comes out—let’s say it’s a phone—and it has some cool new features, but costs more than the old one did when it was first released (because prices go down over time), does that mean that everyone who bought the original will switch to the new one? Hardly! In fact, most people will keep using their old phones because they’re happy with them and don’t want to spend money on something when they already have something just as good sitting around gathering dust somewhere in their house or office desk drawer . . .

Conclusion

In the end, it’s important to try and be aware of what type of person you are so that marketers can’t take advantage of you. You may find yourself buying things that aren’t good for you or spending more than you should because of this type of advertising. Be wise and don’t fall into the trap!