14, 2023 – [Company Name] today announced the launch of a new dedicated section on its website, designed to provide brands with exclusive content and premium solutions to reach U.S. Hispanic audiences. This new section, called “COCINA,” will offer a comprehensive suite of resources, including targeted advertising, influencer marketing, and cultural insights. The company’s existing website already features a robust platform for reaching U.S.
El País, the premier Spanish-language media outlet in the world and COCINA, the home for authentic Latino food content in the US, Launch EL PAÍS COCINA Launching October 1, 2024, this new section will include signature recipes from COCINA’s extensive catalog, as well as newly produced, never-before-seen short-form food and lifestyle series. By combining COCINA’s premium signature food and recipe content with El País’ widespread reach, EL PAÍS COCINA will offer brands immersive, high-quality advertising solutions in one of the most sought-after content genres, directly connecting those brands with the largest growing consumer base in the U.S. “This partnership marks a new chapter in our commitment to serving the Hispanic community in the U.S.,” said Juan Varela, CEO Prisa US. “By collaborating with MECENAS and COCINA, we’re able to bring premium, authentic food content to our readers while offering unique, high-quality advertising opportunities for brands looking to engage with this powerful audience. We believe EL PAÍS COCINA will become a must-visit destination.”
**1. Immersive Virtual Experience:**
– EL PAÍS COCINA offers a fully immersive virtual environment that transports users to a world of culinary delights. – **Examples:**
– Interactive 3D models of food items, showcasing their textures and flavors.
* **Personalized Recommendations:** EL PAÍS COCINA will use AI to provide personalized recommendations based on user preferences, dietary restrictions, and cooking experience. * **Interactive Cooking Classes:** The platform will offer interactive cooking classes led by renowned chefs and culinary experts.
About PRISA Media PRISA Media is the world’s largest digital Spanish news media, with properties in the US, Latin America, and Spain. With a clear international vocation, the group operates leading brands and titles in its sector, such as El País, the leading news brand in Spanish worldwide; AS, the leading sports news media in Spain and Latin America, and with a top position in the US sports market; and radio networks such as Cadena SER, LOS40, Radio Caracol, W Radio, and ADN Radio leaders in top markets like Mexico, Colombia, Chile, and Spain. Prisa Media USA operates El País, AS, and Los40 in the US, representing the rest of the brands in the country.
Media Contact: The Koki Group PR 305-990-2290 SOURCE MECENAS
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