Moloco Research Reveals Key Strategies for Top Gaming Apps to Boost Customer Lifetime Value and Re-Engagement
Shifting Priorities in the Mobile Gaming Industry
In a recent report, Moloco Research highlighted the importance of sustainable growth in the mobile gaming industry. The report, released on April 15, 2025, examined how top gaming apps are boosting customer lifetime value (LTV) by up to 6% through re-engagement, creative optimization, and global expansion.
Key Takeaways from Moloco’s Research
- Install-to-payer conversion rates are up 6% and LTV is rising 6% for Day 30/90 cohorts.
- Top apps are milking existing users via smarter experiences, including re-engagement and creative optimization.
- Creative optimization is a key strategy for top apps, with in-house AI tools cutting production by 40% and boosting content by 50% for tailored ads that convert.
- Core Gaming is leveraging its proprietary BI platform to dissect marketing channels and funnel ads to high-LTV players.
Core Gaming’s Sustainable Growth Strategy
“The industry is shifting towards long-term value over short-term volume, requiring a more strategic approach to user acquisition and engagement.”
Moloco’s Senior Insights Manager, Tom Shadbolt, stated that the industry is shifting towards long-term value over short-term volume, requiring a more strategic approach to user acquisition and engagement. Core Gaming is nailing re-engagement with its proprietary BI platform, which dissects marketing channels and funnels ads to high-LTV players. The company’s creative optimization strategy is also yielding impressive results, with in-house AI tools cutting production by 40% and boosting content by 50% for tailored ads that convert.
Core Gaming’s Global Expansion and Audience Reach
- Core Gaming’s audience spans 140 countries.
- The company’s AI distribution platform optimizes ads in real-time, ensuring maximum reach and engagement.
- Core Gaming’s niche-targeting strategy flips traditional models, building games for specific audiences.
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