Introduction

In the world of video games, licensing can be a double-edged sword. On one hand, it can be very lucrative to use someone else’s characters and intellectual property in your game. After all, they already have a built-in audience of people who love them. But on the other hand, if you overdo it with the licenses, you can find yourself spending more money on them than what you’re making from selling the actual games that feature them. That’s exactly what happened to Disney Infinity: after three years and three sequels (including one for Marvel characters), Disney has announced that it is shutting down its Infinity free-to-play gaming platform and will no longer make toys based on Marvel or Star Wars characters.

Disney will shut down its Infinity free-to-play game platform and stop making toys based on Marvel and Star Wars characters, the company announced in a statement today.

Disney Infinity was first launched in 2013 and pitched by Disney as a “toys to life” video game platform. Players could purchase collectible toy figures that would then unlock content for use inside of the game, using an NFC reader. The first game included characters from Disney’s biggest franchises: Pixar, Star Wars and Marvel Comics.

The second generation of the franchise—Disney Infinity 2.0—rolled out just last year with a revamped version of the toys-to-life concept that added more characters from across its properties including Big Hero 6 and Phineas & Ferb: Mission Marvel (yes, really). But this time around, it also introduced new gameplay modes such as Toy Box mode where players are able to use their collected characters however they choose in an open world setting without restrictions placed upon them by level design or plotlines.”

Disney Infinity was first launched in 2013 and pitched by Disney as a “toys to life” video game platform. Players could purchase collectible toy figures that would then unlock content for use inside of the game, using an NFC reader. The first game included characters from Disney’s biggest franchises: Pixar, Star Wars and Marvel.

Disney Infinity was first launched in 2013 and pitched by Disney as a “toys to life” video game platform. Players could purchase collectible toy figures that would then unlock content for use inside of the game, using an NFC reader. The first game included characters from Disney’s biggest franchises: Pixar, Star Wars and Marvel.

The toys themselves were sold on a sliding scale based on their level of rarity and power within the game. A character like Jack Sparrow from Pirates of Caribbean cost about $13 dollars online (plus shipping), while Black Widow from Avengers cost about $20 dollars online (plus shipping). There were also starter packs that included multiple characters for about $60 dollars online (including shipping). With this pricing model, some parents found themselves spending hundreds of dollars on the game itself and its many accessories.

In 2015, a sequel entitled Disney Infinity 2 was released with new features such as maps based on locations across Europe (London) or Africa (Jungle). Characters included in this version include Anna & Elsa from Frozen; Iron Man & Hulkbuster; Yoda & Mace Windu; Darth Vader & Kylo Ren;; Quorra/Sam Flynn/Tron

Disney is also exploring options for future licensing of its properties for games, which could mean we will still see games featuring these characters in the future.

Disney is also exploring options for future licensing of its properties for games, which could mean we will still see games featuring these characters in the future.

Disney Infinity was first launched in 2013 and pitched by Disney as a “toys to life” video game platform. The first game included characters from Disney’s biggest franchises: Pixar, Star Wars and Marvel.

In October 2018, Disney announced that it would be shutting down its Infinity Free-to-Play gaming platform at the end of this year.

Licensing can be very costly, but if you can do it right, it might pay off.

Licensing is a great way to make money, but it can also be very expensive. The good news is that if you do it right, it might pay off. Here are some ways licensing can work for you:

• Licensing can be a good way to get the word out about your brand. By getting your product on TV or in movies and ads, more people will know about you and want to buy from you.
• You may even find that people who weren’t familiar with your company before are now interested in what you have to offer! If someone sees their favorite movie star wearing something from one of your lines, they might want one too (and maybe even go back through previous films or episodes).

Conclusion

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