| BY Ricki Green | Fortress, Australia’s home of games and pop culture has launched Fortress for Brands, a new retail media network offering brands direct access to over 1 million highly engaged Gen Z and Millennial games enthusiasts. With flagship venues at Emporium in Melbourne and Central Park in Sydney and a thriving online presence, Fortress offers an unparalleled platform for brands to engage with an audience of 18 to 35 year olds that other channels often find challenging to reach effectively. Fortress For Brands simplifies brand engagement with gamers and pop culture entertainment seekers, offering opportunities such as brand partnerships, epic digital signage, esports sponsorships, product placement, in-venue activations and more through Fortress’s venues and digital channels.

Says Gavin McDonough (pictured above), director of partnerships at Fortress: “Fortress for Brands is a fantastic opportunity for brands looking to speak to a highly-engaged Gen Z and Millennial audience where they play and socialise. Ours is an eclectic and diverse audience who congregate around a passion for games culture, be that on a screen or in real life through board and card games at one of our unique venues. “This range of opportunities means our brand partners are not only unmissable for them, but build affinity and desire by aligning with something they are passionate about at a time when they are open to experiencing something new.”