* **Direct Access:** Brands can connect directly with their target audience through a dedicated platform. * **Highly Engaged Audience:** The platform targets Gen Z and Millennial gamers, known for their high engagement levels and purchasing power. * **Data-Driven Targeting:** Brands can leverage advanced data analytics to reach their desired audience with precision.

“This range of opportunities means our brand partners are not only unmissable for them, but build affinity and desire by aligning with something they are passionate about at a time when they are open to experiencing something new”. Fortress’ audience is not only vast but deeply engaged and passionate, with many spending over 10 hours a week gaming. Fortress for Brands provides a potent entry point for brands to connect with consumers who are actively participating in and celebrating games culture, making it an ideal platform for building brand loyalty and driving meaningful engagement. With a combined audience of over 1 million across physical and digital platforms, Fortress attracts over 750,000 annual foot traffic at its Melbourne and Sydney venues, with more than 250,000 hours played in venue and a reach of 30 million organically.

With a 60 per cent male and 40 per cent female audience split, Fortress’ retail media network also provides brands with multiple touchpoints to engage with their target audience, from in-venue digital signage to content marketing, esports broadcast, and audience insights. “Our goal with Fortress for Brands is to provide brands with a fresh, innovative way to connect with the next generation of consumers,” added McDonough. “By merging the excitement of gaming culture with targeted brand engagement, we’re creating a platform that’s not only effective but also resonates deeply with Gen Z and Millennials”.