* **Apple Intelligence:** The Pro lineup is powered by the A18 Pro chip, a powerful processor designed to enhance the user experience. * **Larger Display Sizes:** The Pro models boast larger display sizes compared to previous generations, offering a more immersive viewing experience. * **Camera Control:** Users can now fine-tune their camera settings with greater precision, allowing for more creative control.
The new iPhone models will feature a new, more powerful processor, the A17 Pro, which is expected to deliver a significant performance boost. The A17 Pro is built on a 3nm process node, making it the most advanced chip Apple has ever produced. This new chip will be able to handle demanding tasks like gaming, video editing, and AI-powered applications with ease.
Built for Apple Intelligence Apple Intelligence on the iPhone 16 lineup harnesses the power of Apple silicon and Apple-built generative models to understand and create language and images, take action across apps, and draw from personal context to simplify and accelerate everyday tasks. Apple Intelligence maintains the privacy and security of user data with Private Cloud Compute. This groundbreaking approach provides the ability to flex and scale computational capacity between on-device processing and larger, server-based models that run on dedicated Apple silicon servers — an extraordinary step forward for privacy in artificial intelligence. Apple Intelligence will be available as a free software update, with the first set of features rolling out next month in U.S. English for most regions around the world.
Systemwide Writing Tools offer a range of features that enhance the writing experience across all applications. These tools provide users with the ability to adjust their writing style, improve grammar and clarity, and summarize text for better comprehension. **Key Features:**
* **Style Adjustment:** Users can add humor, creativity, or a more professional tone to their writing.
Siri becomes more deeply integrated into the system experience and gets a brand-new design with an elegant glowing light that wraps around the edge of the screen when active. With richer language-understanding capabilities, communicating with Siri is more natural and flexible. Siri follows along when users stumble over their words, and maintains context from one request to the next. Users can type to Siri at any time, and switch fluidly between text and voice as they accelerate everyday tasks. Siri also now has extensive product knowledge to answer thousands of questions about features on iPhone and other Apple devices. Additional Apple Intelligence features will roll out later this year and in the months following, including Image Playground, which allows users to create playful images in moments. Emoji will be taken to an entirely new level with the ability to create original Genmoji by simply typing a description, or by selecting a photo of a friend or family member. Siri will be able to draw on a user’s personal context to deliver intelligence that is tailored to them. It will also gain onscreen awareness to understand and take action with users’ content, as well as take hundreds of new actions in and across Apple and third-party apps. And while using iOS 18 features like Siri and Writing Tools, users will be able to easily access ChatGPT from OpenAI.
An Incredibly Light and Durable Design with Larger Displays The new Pro lineup features the thinnest borders of any Apple product and introduces larger display sizes: 6.3 inches on iPhone 16 Pro and 6.9 inches on iPhone 16 Pro Max — the largest iPhone display ever.1 The stunning Super Retina XDR displays with Always-On and ProMotion technologies help users accomplish more. Both models offer industry-leading durability with a strong, lightweight titanium design, as well as the latest-generation Ceramic Shield, which has an advanced formulation that is 2x tougher than glass on any other smartphone. The new mechanical architecture improves heat dissipation and efficiency for up to 20 percent better sustained performance. Along with the new internal design and advanced power management of iOS 18, larger batteries are optimized to offer a huge leap in battery life.
* **Tactile Switch:** This switch provides a satisfying click sound and a distinct tactile feedback, enhancing the user experience. * **Example:** Imagine using a camera with a tactile switch. You press the switch, and it clicks, signaling the camera is ready to capture a moment. This tactile feedback provides a sense of control and engagement.
This will be achieved through a combination of advanced image recognition technology and intuitive user interfaces. The technology behind Camera Control will leverage the power of artificial intelligence (AI) to analyze images and videos, identifying objects and scenes with remarkable accuracy. This AI-powered analysis will enable users to quickly and easily understand the content of their captured images and videos, even in complex scenarios. Camera Control will also utilize intuitive user interfaces to make the visual intelligence accessible to everyone.
The new iPhones are equipped with advanced camera technology, including a periscope lens, a larger sensor, and a new image signal processor (ISP). These advancements allow for unprecedented levels of detail, clarity, and dynamic range. **Key Features:**
* **Periscope Lens:** Enables optical zoom up to 10x, offering a significant leap in telephoto capabilities.
The camera also offers a variety of shooting modes, including portrait mode, panorama mode, and time-lapse mode. The camera’s image stabilization system is designed to reduce camera shake and ensure clear images, especially in low-light conditions. The camera’s autofocus system is designed to accurately focus on subjects, even in challenging lighting conditions.
Here’s a breakdown of how Next-generation Photographic Styles work:
**1. Local Adjustments:**
* **Dynamic Control:** Users can adjust specific areas of the photo by drawing lines, shapes, or using touch gestures. This allows for precise control over how the style is applied to a particular part of the image.
Apple Intelligence takes the pro camera system to a new level. Coming later, Siri will be able to complete in-app requests and take action across apps, like pulling up a specific shot from a user’s Photos library and then applying an edit to the image in Darkroom. Siri can also help users fully utilize the wide range of photo and editing capabilities, such as asking how to adjust the blur in the background of a photo. Industry-Leading Performance and Power Efficiency The new A18 Pro chip is designed with industry-leading compute power to propel Apple Intelligence, ushering in a new era of pro performance. Built with second-generation 3-nanometer technology and featuring a new architecture with smaller, faster transistors, A18 Pro delivers unprecedented efficiency. The new 16-core Neural Engine is faster and more efficient than the previous generation, powering remarkable on-device performance for Apple Intelligence. A 17 percent increase in total system memory bandwidth — the highest ever in iPhone — enables faster experiences when using Writing Tools and Image Playground, and helps deliver astounding graphics. The bandwidth increase also benefits the 6-core GPU, which is up to 20 percent faster than the previous generation, driving graphics rendering for Apple Intelligence and stunning visuals for gaming. Hardware-accelerated ray tracing gets up to 2x faster for even more realistic light sources and reflections, and Game Mode in iOS 18 unlocks more consistent frame rates while making AirPods, game controllers, and other wireless accessories incredibly responsive. A new 6-core CPU is the fastest in a smartphone, with two performance cores and four efficiency cores that can run the same workload as the previous generation 15 percent faster while using 20 percent less power. Next-generation ML accelerators are optimized for Apple Intelligence, and save power by handling high-efficiency, high-throughput, and low-latency computations on the CPU without engaging the Neural Engine.
The iPhone 16 Pro models will be equipped with a new, advanced camera system that includes a periscope lens for improved zoom capabilities. The new camera system will be able to capture images and videos with a significantly higher resolution and detail. The iPhone 16 Pro models will also feature a new, advanced sensor that will allow for improved low-light performance.
* **Renewable Energy:** Apple is transitioning to renewable energy sources for its manufacturing processes. * **Wind and Solar Projects:** Apple is investing in wind and solar projects globally to reduce its reliance on fossil fuels. * **Carbon Neutral Goal:** Apple aims to be carbon neutral by 2030.
* The base model iPhone 16 Pro will start at $999. * The iPhone 16 Pro Max will start at $1,099. **Availability:**
* The iPhone 16 Pro and iPhone 16 Pro Max will be available starting September 2024. * Pre-orders will begin in August 2024.
The iPhone 16 Pro and iPhone 16 Pro Max will feature a new, more powerful processor, a redesigned camera system, and a larger battery.
This new case will offer a combination of style and functionality, with a sleek design and a built-in MagSafe feature. The MagSafe technology allows for wireless charging and magnetic attachment to compatible accessories. The Silicone Case with MagSafe will be available in a variety of colors, including black, white, and blue.
* **Accidental Damage Coverage:** AppleCare+ offers comprehensive protection against accidental damage, including drops, spills, and even scratches. This coverage extends to both the device itself and its screen. * **Battery Service Coverage:** AppleCare+ ensures that your iPhone’s battery remains in optimal condition, even after years of use.
About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.27 inches (iPhone 16 Pro) or 6.85 inches (iPhone 16 Pro Max) diagonally. Actual viewable area is less. Apple’s satellite features are included for free for two years starting at the time of activation of a new iPhone 14 or later. For Emergency SOS via satellite availability, visit support.apple.com/en-ca/HT213426. Messages via satellite will be available in the U.S. and Canada in iOS 18. SMS availability will depend on carrier. Carrier fees may apply. Users should check with their carrier for details. Roadside Assistance via satellite is currently available in the U.S. with AAA and Verizon Roadside Assistance, and is launching in the U.K. with Green Flag this fall. Participating roadside assistance providers may charge for services, and iPhone users who are not members can take advantage of their roadside assistance services on a pay-per-use basis. Apple’s satellite services were designed for use in open spaces with a clear line of sight to the sky. Performance may be impacted by obstructions such as trees or surrounding buildings. Emergency SOS Live Video will be available in the U.S. in iOS 18. All cobalt and lithium references are on a mass balance allocation. 128GB storage capacity is available on iPhone 16 Pro.
Press Contacts Cortney Hughes Apple cortney_hughes@apple.com (647) 943-4562 Josh Zeliger Apple joshuaszeliger@apple.com (647) 537-7244
