The growth of connected gaming in India is attributed to several factors.
The Rise of Mobile Gaming
A Key Driver of Growth
Mobile gaming has played a pivotal role in the growth of connected gaming in India. With the proliferation of affordable smartphones, the accessibility of mobile gaming has increased exponentially. This has led to a significant increase in the number of gamers in India, with the country now boasting over 300 million gamers. Key statistics:
- 300 million gamers in India
- 50% of gamers are under the age of 18
- 70% of gamers play games on their mobile devices
The Importance of Social Interactions
Building Communities and Friendships
Connected gaming has enabled Indian gamers to connect with others who share similar interests. This has led to the formation of online communities, where gamers can socialize, collaborate, and build friendships.
With the rise of smartphones, the gaming industry has experienced a significant surge in popularity. The country’s growing middle class and increasing internet penetration have contributed to this growth.
The Rise of Gaming in India
Gaming has become a significant part of Indian culture, with millions of people playing games on their mobile devices. The Indian gaming industry has experienced rapid growth in recent years, with the number of gamers increasing by 50% in 2020 alone. This growth can be attributed to several factors, including the increasing accessibility of smartphones and the growing middle class.
Factors Contributing to the Growth of Gaming in India
The Impact of Gaming on Indian Society
Gaming has had a significant impact on Indian society, with both positive and negative effects.
Positive Effects
Gen Z’s Ad Preferences: Authentic, Relevant, Inclusive, and Experiential.
The Rise of Gen Z and Ad Engagement
Gen Z, born between 1997 and 2012, is the most digitally native generation in history. Growing up with the internet, social media, and smartphones, they have developed unique preferences when it comes to advertising. Unlike previous generations, Gen Z is not averse to ads, but they expect something more in return.
What Gen Z Wants from Ads
The Future of Ad Engagement
As brands continue to evolve and adapt to Gen Z’s preferences, we can expect to see a new wave of innovative ad formats and strategies emerge. Some of these advancements include:
Indian gamers are more likely to engage with rewarded ads than their peers in other countries.
The Rise of Indian Gaming Market
The Indian gaming market has experienced significant growth in recent years, driven by the increasing popularity of mobile gaming and the rise of digital platforms. According to a report by Newzoo, the Indian gaming market is expected to reach $1.4 billion by 2023, with a growth rate of 15% per annum.
Key Statistics
The Importance of Reward Ads in Indian Gaming
Reward ads have become an essential component of the Indian gaming market, with many gamers open to engaging with rewarded ads. According to a survey by App Annie, 70% of Indian gamers are willing to watch rewarded ads in exchange for in-game rewards.
Benefits of Reward Ads
The Power of Self-Expression in Gaming
Gaming has evolved into a vibrant, diverse community where players can express themselves freely. This self-expression is not limited to the gameplay itself, but also extends to the virtual avatars, characters, and environments that players create and interact with. For Gen Z, gaming has become an integral part of their identity, allowing them to showcase their personality, interests, and values.
The Psychology of Self-Expression in Gaming
Research suggests that self-expression in gaming is closely tied to the psychological concept of self-identity. Players use their avatars to explore different aspects of their personality, try out new identities, and experiment with different roles. This process of self-discovery and exploration can have a profound impact on a player’s sense of self and confidence.
The Importance of Authenticity in Gaming Marketing
Authenticity is key to building trust and credibility with gamers. Brands that attempt to fake it or use shallow marketing tactics risk alienating their target audience. In the gaming world, players value authenticity above all else. Why authenticity matters
The Power of Localised Campaigns
Localized campaigns that reflect India’s rich diversity are crucial for building strong connections with players. By incorporating local elements, brands can create a sense of belonging and inclusivity among gamers. Benefits of localised campaigns
Building Strong Connections with Players
When brands approach the gaming world with authenticity and respect, they can build strong connections with players.
Born between 1997 and 2012, this generation is growing up with gaming as an integral part of their lives. As a result, game developers are taking notice and are creating games that cater specifically to the tastes and preferences of this young demographic.
The Rise of Gen Z Gaming
Gen Z gamers are known for their love of immersive experiences, social interaction, and accessibility.
