Fortress launches retail media network, driving shopper engagement.

Gavin McDonough. Games culture and experiences company Fortress has launched Fortress for Brands, a retail media network offering brands direct access to over 1 million Gen Z and Millennial games enthusiasts. Fortress For Brands will offer opportunities such as brand partnerships, digital signage, esports sponsorships, product placement, in-venue activations and more through Fortress’s venues and digital channels. With a combined audience of over 1 million across physical and digital platforms, Fortress attracts over 750,000 annual foot traffic at its flagship venues at Emporium in Melbourne and Central Park in Sydney, with more than 250,000 hours played in venue and a reach of 30 million organically.

The summary provided is a brief introduction to Fortress for Brands. It does not provide any details about the platform itself, its features, or its target audience. To create a detailed and comprehensive text, we need to understand what Fortress for Brands is and how it can benefit brands.

“By merging the excitement of gaming culture with targeted brand engagement, we’re creating a platform that’s not only effective but also resonates deeply with Gen Z and Millennials.” Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

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