When you have a hit game, you want to share it with the world. You want to make sure everyone knows that you created something truly special. But, what happens when you have a hit game, but you don’t have the resources to promote it effectively? This is a common problem many indie game developers face. Without a large marketing budget, it’s difficult to compete with the big studios. However, there are ways to promote your game without breaking the bank. Here are some effective strategies to help you get the word out about your hit game:
Effective Marketing Strategies for Indie Game Developers
Building a Community
In a special report, Bandai Namco broke down some of the sales figures behind the game’s release in October, reaffirming the report that it sold over 3 million units on launch day alone! Then, in a different released statement, Dragon Ball Sparking Zero apparently had 90% of its sales come from North America and the UK. At first, that might not seem surprising, as those are two of the biggest gaming regions and the ones that many expect the biggest sales from. However, you’ll then remember that the franchise is Japanese, and you’d think that the Japanese fanbase would go all out to try and play this game, especially since it features characters and events from movies that were only released in Japan at times.
Marketing Strategy
Bandai Namco’s marketing strategy was a key factor in the game’s success. The company utilized various trailers to showcase the game’s roster, which included some of the most iconic characters from the Dragon Ball universe. These trailers were designed to highlight the unique abilities and strengths of each character, making it easy for fans to get excited about the game. The trailers were released in a staggered manner, allowing fans to discover new characters and storylines throughout the game’s development. The company also released behind-the-scenes content, such as developer diaries and concept art, to give fans a deeper look into the game’s creation. Bandai Namco’s social media presence was also utilized to engage with fans and share updates about the game’s progress.
Community Engagement
Bandai Namco’s community engagement strategy was another crucial aspect of the game’s success. The company recognized the importance of building a strong community around the game, and took steps to foster a sense of belonging among fans. The company created a dedicated forum for fans to discuss the game, share tips and strategies, and connect with other players. Bandai Namco also hosted live events and tournaments, which provided a platform for fans to compete and showcase their skills.
It has been praised for its engaging storyline, memorable characters, and immersive gameplay. The game’s success can be attributed to its well-designed levels, challenging puzzles, and rewarding gameplay mechanics.
Game Overview
The game is an action-adventure game that takes place in a fantasy world. Players control a protagonist who must navigate through various environments, solve puzzles, and fight enemies to progress through the game.
